Smartville: Content, not PR
The hype around new electronic media has not replaced - quite the opposite – the one dimension which has now become a precious commodity: high-quality content. Because there is so much distraction in the internet, intelligent content is more important than ever. It has to work not only for your company, but also for your interest groups.
Modern communication means producing high-value content for a business sector or an interest group. Only this will reach your target group. And will make a difference to the perception of your company. And to your turnover.